A small studio. A simple promise.

Brand&Trend began as a love letter to Ukrainian craft — and a quiet rebellion against fast fashion.

We are based in Schaumburg, Illinois, but the heart of what we do lives 5,000 miles away. Every piece in our collection is designed by independent Ukrainian designers and sewn in small ateliers in Kyiv and Lviv — by people we know by name.

We started this brand because Iryna, our founder, kept being asked the same question by friends in the US: "Where did you get this?" The answer was always: from a designer back home, in a studio with three sewing machines, a kettle, and a window that looks out onto a courtyard with linden trees.

Today we ship to all 50 states. We still know every maker. We still sew in small batches. And we still believe that the way a thing is made matters as much as how it looks.